MOQ (Minimum Order Quantity) is one of the first terms you’ll encounter when sourcing from China. Understanding it can save you money and help you negotiate better deals.
What Exactly is MOQ?
MOQ is the smallest quantity a supplier is willing to sell in a single order. It can be based on units (e.g., 100 pieces), cartons, or order value (e.g., minimum $500).
Why Do Suppliers Set MOQs?
Suppliers set MOQs because producing small quantities isn’t cost-effective. They need to cover raw material costs, production setup, and shipping. A factory producing 10 units loses money if they’ve set up their production line for 1,000.
Average MOQs by Product Type
- Jewelry & Accessories: 50-200 pieces
- Electronics: 100-500 pieces
- Clothing: 100-300 pieces per style/color
- Custom/OEM Products: 500-2,000 pieces
- Home Decor: 50-200 pieces
How to Negotiate Lower MOQs
- Offer a higher unit price — Suppliers may accept smaller orders if you pay more per unit.
- Start with stock products — Ready-made items usually have lower MOQs than custom orders.
- Build a relationship — After your first successful order, suppliers are more flexible.
- Use a sourcing agent — Agents often have existing relationships and can negotiate lower MOQs on your behalf.
At validsourcing, we regularly help clients negotiate MOQs that work for their budget. Get in touch to discuss your product needs.